IDeA (Initiatives for Development of Armenia) Charitable Foundation was established by the entrepreneurs and philanthropists Ruben Vardanyan and Veronika Zonabend. The Foundation focuses on programs which achieve tangible socioeconomic development and assist Armenia in transition from the survival model to the prosperity model. IDeA is committed to promoting social entrepreneurship in Armenia through investments in long-term, non-profit projects, as well as ensuring their sustainability.

We implement large-scale charitable initiatives in Armenia, Artsakh and the Armenian diaspora which strive to preserve the historical and cultural heritage of the Armenian people and revitalize the nation in an ever-changing world. Among the flagship projects of IDeA Foundation are UWC Dilijan, Tatev Revival, Reconstruction of St. George Cathedral in TbilisiDilijan Development project, 100 LIVES initiative and many others.

The concept of our foundation originated from the project “Armenia-2020”, which was initiated and supported by Ruben Vardanyan and Noubar Afeyan in the early 2000s. Through scenario analysis, “Armenia-2020” aimed to identify development prospects for Armenia until 2020. Based on priorities of development in Armenia, the IDeA Foundation implements several intertwined infrastructure projects inside and outside the country.

All of our projects are long-term, complying with the seven guiding principles of the IDeA Foundation.